Copywriter & Communication Strategist
Words that ask why — and answers that make people feel something.
★ Word on the street "She quickly grasps new subjects, asks the right questions, and turns insights into thoughtful, creative communication." — Keeparo / JobbSafari · 2026
★ About
Motivated by a restless curiosity, I've spent my life searching for answers to the questions most people overlook. My mother jokes that my first word was 'why' — a word that has since defined my trajectory.
I'm driven to understand the mechanics of our world and the nuances of human behavior, questioning not just how things work, but why we've accepted them as they are. For me, life is a continuous cycle of learning, experiencing, and sharing that knowledge to create something meaningful.
2024 — 2026 / 05 PROJECTS
01
Karolinska Institutet × Forsbergs
A full communication concept connecting hospital staff to the art woven into their workplace. ARTERY — named for the veins that carry life — introduced art walks, talks, and play sessions alongside a gamified app experience that turns curiosity into connection.
02
Heinz
A campaign concept to make Heinz Spicy Ketchup the indispensable condiment of the breakfast table — and the morning routine. Playing on the word "enhance", the campaign placed Heinz where it had no business being: used as hair gel, lip gloss, toothpaste, and a morning shot. Provocative, playful, and unmistakably Heinz. Social media hashtags: #TheMorningAfterChill · #TheWakeUpCall · #TheHangoverCure. Tagline: The only ingredient you'll ever need.
03
Jensen Komvux / Bristyrken
A recruitment campaign for Jensen Komvux's electrical program, targeting women aged 17–35. Inspired by Nike's approach to female representation, the concept uses the electrical cable as a symbol of unity and collective strength — women connecting their energy to spark change. Deployed across posters, social media, school fairs, and radio.
04
Berwaldhallen
A brand strategy and copy concept for Berwaldhallen — Stockholm's premier concert hall — aimed at dismantling the perception of classical music as stiff and elitist. Built around the phenomenon of frisson (the physical thrill music can produce), the campaign invited a new generation to feel music as something deeply human. Deliverables included brand voice guidelines, social media ad copy, and a gift card campaign, all anchored by a single line: Släpp in musiken.
05
Jobbland.se — Published Article
A published long-form article exploring how to use AI skillfully in today's fast-changing job market — navigating the emotional rollercoaster between fear of job loss and the excitement of the most powerful tool ever made available to the public. A grounded, human take on a topic everyone is talking about.
★ Testimonials
Kamilia has a strong creative integrity and dares to challenge and contribute new angles when she sees room for improvement. At the same time, she is easy and fun to work with. We're convinced she will make a strong mark in her continued career.
From the start, Kamilia stood out with her creative and stylistic confidence, her curiosity, and her ability to work independently. For an intern, these are unusually mature qualities — and they show in the quality of her work.
★ Contact
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